「本書深刻剖析『輝達崛起』這個當代最精彩非凡的企業故事。」――《致富心態》作者摩根．豪瑟

「《輝達之道》是一部引人入勝的歷史，講述輝達意外崛起到立於科技界顛峰，並有力證明了創辦人黃仁勳名列史上偉大的CEO之林。」――《晶片戰爭》作者克里斯．米勒

《輝達之道》講述了晶片設計巨頭Nvidia的發展歷程——從1993年成立、1999年上市，到2024年成為全球最有價值的公司之一，市值3.5兆美元（繼蘋果後第二家市值突破3.5兆），股價漲幅逾300倍——解釋了創辦人及CEO黃仁勳所帶領的企業文化，如何推動本世紀最驚人的成功――

【這樣的輝達，憑什麼崛起，做了哪些事？】
台灣囝仔、從小移民的黃仁勳，青少年時期打乒乓球就不服輸，連打工端咖啡都要拼第一。奧勒岡州立大學電機系畢業後到AMD當晶片設計師、LSI當業務——愛打電動的他看到電玩市場將蓬勃發展，繪圖晶片強者一定會勝出——他與兩位天才工程師克蒂斯．普里姆和克里斯．馬拉科夫斯基，在丹尼連鎖餐廳的小包廂拍板成立輝達。

《輝達之道》道出不斷動盪與失敗中闖關打怪般的成長歷程：找創投基金、搶一流人才、NV1及NV2慘敗、化險為夷的RIVA 128，到以「GPU」之名重新定義顯卡。輝達成立之初，只有電腦遊戲領域內的人認識，但輝達不止步於此。事實上，黃仁勳這位穿著黑皮衣的CEO，篤信「我們不瓜分市占率，我們創造市場」，力求成為新領域的市場領導品牌。創立CUDA平台供開發人員應用，使GPU超越硬體設備，改寫輝達的命運。

當AI人工智慧在2020年代初爆發性成長時，重金投資的CUDA生態系獲得了回報，用戶社群已經在十多年的時間裡修正了錯誤與缺陷，或找出優化方案，阻絕其他AI晶片供應商出線的機會，輝達Nvidia無疑是AI世代的王者。

全書細數輝達多次在關鍵時刻逆轉勝，是出於輝達企業文化與精神的根基：「比光速更快」的執行力，扁平無障壁的組織、直接且公開的領導風格、與台積電建立堅實的伙伴關係；最重要的是，若想成功，就得先承受足夠的痛苦磨難，足以在冷酷無情的市場壓力下續存並茁壯成長。

【第一本書，說透輝達的商業課題與精彩故事】
關於輝達的報導成千上萬，著名科技作家金泰首次說出最完整、最深入的故事，藉著上百次的專訪，包括黃仁勳及兩位創辦人、兩位最初的創投基金投資人、早期員工和現任高階主管，展示了輝達如何三十年來一本初衷，不斷創造新市場，超越競爭對手，包括原本的半導體巨頭英特爾，已被遠遠甩在身後。結合了精彩的內幕和洞見、對輝達獨特文化和黃仁勳管理原則的罕見視角，無論是在尋找商業洞見與課題的職場人／管理者／創業者，或是想讀個好故事、與主角一起成長的讀者，都能心領神會。

本書特色

1.全球第一本輝達傳：它如何引領AI旋風？
輝達是AI時代最成功的科技巨頭，本書為迄今為止最為系統介紹輝達發跡、成長乃至紅遍全球的一本書。包括黃仁勳的創業歷程、憑藉超前眼光及精湛技術，從電腦繪圖晶片霸主到踏上AI浪潮之顛。想了解輝達、學習輝達者必讀。

2.黃仁勳——當代最創新、最成功的執行長，他怎麼打造、管理輝達？
黃仁勳管理輝達31年，是科技業在任時間最長的執行長，他打破了「創新的兩難」魔咒（即市場領導者被更小、更靈活公司取代的問題），打碎了組織層級過多的溝通不良（同一時間布達重要訊息），擘劃CUDA生態圈（所有開發人員聚集的平台），改寫／更新這個時代的管理典範。你將在黃仁勳身上看到「輝達之道」。

3.一部輝達視角的「晶片戰爭」！黃仁勳怎麼合縱連橫？科技業者必讀
作者不僅縱向爬梳輝達的成長，也橫向帶出同時間的晶片巨頭英特爾、3dfx、SGI視算科技等的競爭，與微軟、蘋果、台積電的合作……整體回顧30年科技發展，科技相關業者必讀。

4. 勵志、熱血、永不服輸——媲美打電玩的閱讀體驗
作者精湛的文筆帶讀者如親臨現場，以黃仁勳為核心，晶片業各路英雄躍然紙上，如此鮮活。酣暢淋漓的商戰，智取敵人的謀略，無比熱血的故事，還有永不停歇的闖關，看這本書彷彿打電玩！

5. 總結輝達之道與黃仁勳管理哲學、金句
書結尾總結出「黃仁勳管理哲學」，精選25則自我激勵、管理團隊、經營公司的原則。對每個讀者、創業者、經營者都是無價的一課。

Specifications 規格

Recommended Age: Parents

Publisher: 商業週刊

Book format: Paperback
Dimensions：14.8 x 21 x 1.6 cm | 5.83 x 8.27 x 0.63 in

Contents: 320 pages

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天下雜誌

原始碼：成為比爾．蓋茲

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Regular price £22.00 Save 0%

「有時候，真希望能回到13歲，重新與世界約定：

只要你勇往直前、不斷學習、更深刻理解，

就能創造出真正有用、創新的事物。」

所有超凡成就，都有開始的路徑

比爾・蓋茲，當代最具影響力與變革力的企業領導人與慈善家，他的成就早已廣為人知。

他20歲從哈佛輟學、創立微軟，大規模授權軟體的創新商業模式，將微軟發展成全球最大的軟體公司，也將全世界都推進了資訊革命的浪潮。從此，我們的工作與生活方式，徹底改變。

權威傳記作家艾薩克森在《時代雜誌》中寫道，比爾・蓋茲是「當代最重要的智慧與人物」。

在商業上的巨大成功，蓋茲快速累積了龐大的財富，他31歲成為當時最年輕的白手起家全球首富。他成立全球最大的私人慈善基金會，投身慈善事業，用智慧與財富，致力於解決氣候變遷、全球健康與美國教育等重大挑戰。蓋茲對於科學與科技創新的看法與影響，一直是大家追蹤的焦點。

蓋茲成名得很早，雖然大家熟悉他的成就，但是，對他個人所知甚少。比爾・蓋茲到底是怎麼成為影響世界的比爾・蓋茲？

蓋茲回顧他的人生，發現形塑他一路走來所有的關鍵，其實都在他早年的成長歲月。

「成功故事常把人簡化成某些刻板印象：

神童、天才工程師、充滿矛盾的商業大亨。

我的故事，充滿許多非我能控制的獨特情境，

塑造了我的性格，影響了我的選擇。」

蓋茲梳理他的成長，首度揭露形塑他一生的重要影響與關鍵特質。

蓋茲從小就能屏蔽外界雜訊、長時間專注，他習慣在書中找答案、靠閱讀大量吸收新知，在腦中逐漸建立心智模型；他喜歡數學與邏輯的秩序，小學就想成為「每天都在解決問題的科學家」。

早熟的蓋茲很早進入叛逆期，也很早開始追求獨立，但蓋茲之所以成為今日的蓋茲，要歸功於成長過程的許多重要人物。

祖母從遊戲中啟發他運用大腦深度思考，父母「嚴厲的愛」提供了剛好的支持與適度的壓力，鼓勵他不設限追求卓越、接觸外界、培養社交能力。蓋茲也遇到許多好老師，引導他拓寬視野，也給他探索的自由。學生時代的朋友更成為幫助他不斷進步的夥伴。一群少年在新時代的曙光中遇見了程式與電腦的世界，把自身能力變成一門好生意，成為新興產業的領跑者，引發了改變世界的科技革命。

「當你褪去所有歲月的痕跡與後天的學習，

才驚訝地發現，自己的許多特質，都是小時候就存在了。」

【比爾．蓋茲親自解讀】

・如何靠閱讀理解世界運作、不受限學習新知

・膽子可以訓練，培養社交力與獨立性愈早愈好

・「用腦思考就一定能找到答案」怎麼跟蓋茲學超高度專注

・如何建立心智框架，快速掌握跨領域知識

・發現熱情之後才是關鍵，如何把興趣打磨成真正有用的技能

・為什麼與自己性格、能力互補的夥伴無比重要

・從無到有創辦事業，核心業務以外什麼最重要

・如何最早洞察商機、制定有效策略、驅動團隊達成目標